New work: Juno Reeds launch

We've got our fair share of musicians among our ranks at TAD. 

So we have lots of love for any company that goes out of its way to not only encourage people to learn new music, but makes it easier than ever before.

That's why we're proud to introduce Juno reeds to the world. They're new reeds for wind instruments that are ultra-flexible, making it easy for beginning students to play their hearts out in no time.

The Juno product launch debuted in Anaheim, California this week at the National Association of Music Merchants' annual convention, along with a series of TAD-designed print ads.

There goes one now.

We also created an all-new website featuring product info, cool giveaways, and everything else soon-to-be Juno fans need to get closer to their new favorite brand. Check out JunoReeds.com to see more, and be sure to check out our Facebook page to see our other product launches.

TAD welcomes new graphic designer

TAD is proud to welcome Samantha Watson to the team as our newest Graphic Designer. Welcome aboard, Sam!

New Work: This one's a heart-stopper

IU Health Goshen Heart & Vascular has been on a roll lately.

First, they put us in charge of reprising their award-winning "Thump Thump" campaign, which reminded viewers why Goshen is the premier heart and vascular center in the region.

Now, we've worked together to create an all-new, fully integrated campaign for heart attack response. 

During a heart attack, every minute matters. So needless to say, we managed to squeeze plenty of drama into the TV, radio, digital, outdoor, and print installments.

We're suckers for suspense, so of course the TV spot is our favorite. Get some popcorn ready, and check it out.

It's only 30 seconds long, so eat quickly.

That spot complements a wide range of traditional and online tactics, all driving to the whole story at the IU Health Goshen Heart & Vascular website. Want to know how it all ends? Go see the whole campaign at our YouTube channel and our Facebook page.

TAD spotlighted in "Leading Business" Magazine

Here at TAD, we've never been shy about sharing our expertise. After 28 years, we've got plenty to go around.

So when the Elkhart Chamber of Commerce gave us the opportunity to share our thoughts in November's Leading Business Magazine, we had plenty of thoughts to share.

Check out the article below, and get an industry insider's view from Steve Miller (TAD's Group Strategy Director). Today, having an ad agency on your company's side isn't just a luxury. It's key to survival:

3 Reasons You (Yes, Even You) Need An Ad Agency

New Work: The "Moments" campaign returns

Remember our "Moments" campaign for IU Health Goshen Center for Cancer Care?

The one that beat out almost 11,000 other entries across the world to win a 2012 Telly Award? Yeah, that was the one.

Guess what, it's back. And this time, it features inspiring stories from the very same people who inspired the original.

Watch as Paul (prostate cancer) and Jade (colon/liver cancer) share the moments that motivated them to fight cancer, and how IU Health Goshen gave them the support they needed to win.

New Work: Ludwick Graphics

It's not every day that a company asks you to revitalize its brand. Especially a company that's 92 years old.

Then again, we're not your everyday agency. 

So when Ludwick Graphics entrusted us to develop an all-new website and new sales collateral to go with it, we took their confidence to heart. Then we rewarded them for it.

Introducing the redesigned and revitalized LudwickGraphics.com, the website that will cap off Ludwick's first brilliant century. To get your hands on the all-new sales collateral (or check out their extensive printing capabilities), swing by their store in South Bend.

Can you dig it?

We most certainly can.

New Work: IU Health Goshen Heart & Vascular

We love new challenges here. A favorite client of ours, IU Health Goshen Heart & Vascular, recently gave us a good one.

They asked us to follow up on the successful "Thump Thump" campaign. We had to reinforce the existing message to maintain consistency with the original... but at the same time, keep it fresh.

Challenge accepted! Introducing "Thump Thump II," the second commercial from the Heart & Vascular series. In this :30 spot, we delve deeper into what makes IU Health the premier destination for Heart & Vascular care.

That's all we can say without giving the whole thing away. Better check it out for yourself.