Thursday, March 29, 2012

Noteworthy news

We made front-page news last week in The Elkhart Truth.

The City of Elkhart asked us to create a new advertising campaign for the city noise ordinance.

In the works are four billboards that will be placed around the city and a public service announcement that will air on local television stations. Newspaper and radio ads will also be a part of the campaign to help make the city of Elkhart a more peaceful and healthy place to live.

Here's a link to the article:

Tuesday, March 27, 2012

New Work: IU Health Goshen "Often Imitated, Never Duplicated" Campaign

Laughter truly is the best medicine.

That was our approach to a recent challenge for Indiana University Health Goshen Center for Cancer Care.

Cancer is no laughing matter, that is for sure. And health care organizations should not make empty promises or claims when it comes to this kind of care, either.

That is a philosophy IU Health Goshen Center for Cancer Care has always upheld, but when local competitors began claiming to offer the same kind of compassionate, integrated, team-oriented, patient-centered care as Goshen, our client decided it was high time to call their bluff.

Although IU Health Goshen has been attacked in smack-down campaigns by competitors in the past, they have always elected to take the high road. So imagine our surprise when they told us they wanted to be “more direct” in addressing the misleading claims of their counterparts.

The challenge: how do you expose competitors on their untruths while maintaining integrity?

TAD’s shockingly simple solution: sophisticated humor.

Enter: the metaphorical parrot.

Yeah, you know, the talking bird that never says anything original; it just repeats what everyone else says.

Here’s how things turned out...

Wednesday, March 14, 2012

New Work: Scorpion Logo

We pride ourselves in doing great work, fast. So it's only fitting that our latest logo design for Scorpion was seen going 200 miles per hour last week.

An industry leader in truck bed liners and window films, Scorpion asked TAD to create a logo that not only captured their aggressive look and attitude, but also the protective qualities of their products. And just like that, the Scorpion shield was born.

The new Scorpion logo is scheduled to make a few more appearances in NASCAR races this spring. Don't blink, you might miss it.