Wednesday, May 1, 2013

New work: Goshen Heart & Vascular, part 3

The wait is over.

You've already seen part 1 and part 2 of our integrated campaign for IU Health Goshen Heart & Vascular. Now, we're proud to share part 3 with you.

Just like Godfather Part III, only a lot less depressing.

That's the TV spot for the "Wellness" portion of Goshen's integrated campaign. It runs alongside a print ad and radio spot, all driving to a web video that showcases Goshen's commitment to keeping community members healthy.

The integrated series caps off our large-scale campaign for the new Heart & Vascular Center, which highlighted everything from its heart attack care (among the fastest in the nation) to its limb salvage capabilities.

Sure, it was a lot of work. But the end result was, as always, well worth it. To see the entire three part campaign, check out our Facebook page.