Wednesday, May 1, 2013

New work: Goshen Heart & Vascular, part 3

The wait is over.

You've already seen part 1 and part 2 of our integrated campaign for IU Health Goshen Heart & Vascular. Now, we're proud to share part 3 with you.

Just like Godfather Part III, only a lot less depressing.

That's the TV spot for the "Wellness" portion of Goshen's integrated campaign. It runs alongside a print ad and radio spot, all driving to a web video that showcases Goshen's commitment to keeping community members healthy.

The integrated series caps off our large-scale campaign for the new Heart & Vascular Center, which highlighted everything from its heart attack care (among the fastest in the nation) to its limb salvage capabilities.

Sure, it was a lot of work. But the end result was, as always, well worth it. To see the entire three part campaign, check out our Facebook page.

Friday, April 19, 2013

TAD wins again at ADDYs, Tellys

Awards and recognition aren't the goal here at TAD. Our goal is to build our clients' businesses, and help them see a huge return on every marketing dollar they spend.

That said, we've been getting a ton of awards and recognition lately.

Someone should really do something about all this clutter.

Last month, we won 11 awards at the local ADDYs, including two "Best in Show" statues. This month, it's more of the same, but on a much bigger stage.

Two of our digital projects for Vandoren Paris and our "A New Day" video for IU Health Goshen were featured at the regional ADDY competition. There, they were up against work from all over the midwest, including much larger agencies in Chicago and Detroit. Again, they brought home the hardware, winning three Silver ADDYs.

Then we made our way to the largest advertising competition in the world: The Tellys. There, our work for Vandoren and IU Health Goshen won two Silver Awards (the Tellys' highest honor) and one Bronze (second place). That makes 17 awards on the year.

So far, anyway.

Want to see some of our award-winning work? Check out the TAD Facebook page.

Tuesday, March 19, 2013

TAD wins big at 2012 Addys

Two "Best in Shows." Five Gold Awards. Eleven Awards in all.

Not bad way to start the weekend.

At the Addy Awards on Thursday, we were proud to bring home the hardware for our work in a variety of categories, including Michiana's best print ad series of the year: the "We Are Vandoren" Family Series.

Months ago, we asked Marina how many Best in Shows we'd win. Lucky guess.

We would've been happy with just one "Best in Show." Probably. But when our "A New Day" short for IU Health Goshen also won the top honor in the video category, we were truly satisfied.

"I can't get no satisfaction" 
- No one at TAD last week

Our five Gold Awards and four Silvers came for our work in print, digital advertising and web design - including our own website. The 11 awards on the evening make it a grand total of over 200 awards for TAD since we opened in 1985.

Want to see the winners, including the "Best in Show" print series for Vandoren? Check out our Facebook page.

Monday, February 11, 2013

New work: Goshen Heart & Vascular, part 2

At Todd Allen Design, we know how hard it is to create a sequel that tops the original.

So for Part 2 of our integrated campaign for IU Health Goshen Heart & Vascular, we pulled out all the stops. 

First, a 30-second cliffhanger of a TV spot. Then a mini-feature web video. And finally, print and billboard ads that drive home IU Health Goshen as the premier center for vascular treatment and repair.

To see the print and billboard ads, check out TAD's Facebook page now. To see how we'll top ourselves next, stay tuned for Part 3.

Wednesday, January 23, 2013

New work: Juno Reeds launch

We've got our fair share of musicians among our ranks at TAD. 

So we have lots of love for any company that goes out of its way to not only encourage people to learn new music, but makes it easier than ever before.

That's why we're proud to introduce Juno reeds to the world. They're new reeds for wind instruments that are ultra-flexible, making it easy for beginning students to play their hearts out in no time.

The Juno product launch debuted in Anaheim, California this week at the National Association of Music Merchants' annual convention, along with a series of TAD-designed print ads.

There goes one now.

We also created an all-new website featuring product info, cool giveaways, and everything else soon-to-be Juno fans need to get closer to their new favorite brand. Check out to see more, and be sure to check out our Facebook page to see our other product launches.

Monday, January 21, 2013

TAD welcomes new graphic designer

TAD is proud to welcome Samantha Watson to the team as our newest Graphic Designer. Welcome aboard, Sam!

Wednesday, November 28, 2012

New Work: This one's a heart-stopper

IU Health Goshen Heart & Vascular has been on a roll lately.

First, they put us in charge of reprising their award-winning "Thump Thump" campaign, which reminded viewers why Goshen is the premier heart and vascular center in the region.

Now, we've worked together to create an all-new, fully integrated campaign for heart attack response. 

During a heart attack, every minute matters. So needless to say, we managed to squeeze plenty of drama into the TV, radio, digital, outdoor, and print installments.

We're suckers for suspense, so of course the TV spot is our favorite. Get some popcorn ready, and check it out.

It's only 30 seconds long, so eat quickly.

That spot complements a wide range of traditional and online tactics, all driving to the whole story at the IU Health Goshen Heart & Vascular website. Want to know how it all ends? Go see the whole campaign at our YouTube channel and our Facebook page.