We made front-page news last week in The Elkhart Truth.
The City of Elkhart asked us to create a new advertising campaign for the city noise ordinance.
In the works are four billboards that will be placed around the city and a public service announcement that will air on local television stations. Newspaper and radio ads will also be a part of the campaign to help make the city of Elkhart a more peaceful and healthy place to live.
Here's a link to the article: http://tinyurl.com/8a7yqtp
Laughter truly is the best medicine.
That was our approach to a recent challenge for Indiana University Health Goshen Center for Cancer Care.
Cancer is no laughing matter, that is for sure. And health care organizations should not make empty promises or claims when it comes to this kind of care, either.
That is a philosophy IU Health Goshen Center for Cancer Care has always upheld, but when local competitors began claiming to offer the same kind of compassionate, integrated, team-oriented, patient-centered care as Goshen, our client decided it was high time to call their bluff.
Although IU Health Goshen has been attacked in smack-down campaigns by competitors in the past, they have always elected to take the high road. So imagine our surprise when they told us they wanted to be “more direct” in addressing the misleading claims of their counterparts.
The challenge: how do you expose competitors on their untruths while maintaining integrity?
TAD’s shockingly simple solution: sophisticated humor.
Enter: the metaphorical parrot.
Yeah, you know, the talking bird that never says anything original; it just repeats what everyone else says.
Here’s how things turned out...
One of Vandoren's cane fields, overlooking the Mediterranian coast.
We consider it an honor and a privilege that Vandoren trusts TAD with their 100-year-old brand that spans three generations of the Van Doren family. In our latest work, we chose to build a community with our “We Are Vandoren” campaign that invites professional musicians, teachers, students and merchants to be part of this rich family heritage.
The vibrant imagery and messaging of this campaign captures the essence of the people, places and products associated with the Vandoren brand in a way that transports you right into the sights, sounds and vibe of French culture.
Visit WeAreVandoren.com to see more of this current campaign.
Before he decided to change his life, Marcus weighed nearly 450 pounds and playing basketball seemed only a dream. Since contacting Team:Bariatrics, Marcus has lost 210 pounds, (that’s an NBA shooting guard!) and he’s back on the court, living the dream. Determined to help others actualize their own dreams, Marcus made a bold move by sharing his story and telling those still struggling with obesity, “It’s time to take your shot.”
Todd Allen Design teamed up with Overdun Productions to shoot this :60 TV spot at Rockne Memorial Gym on the campus of Notre Dame. Excited about the natural light this gymnasium offered, the entire crew was especially delighted when an amazing amount of light began pouring through the windows halfway through the shoot.
“We could not have planned it any better. Some of the crew called it ‘God Light.’ Guess that's a perk of shooting at Notre Dame,” TAD Creative Director Jeff Middaugh said.
You can witness this divine moment for yourself at the :30 mark, when Marcus begins to talk about Team:Bariatrics and how they helped change his life. The light continues to get brighter throughout the remainder of the shoot.
Seriously! Indiana. Basketball. Newt Rockne Memorial Gymnasium. Notre Dame campus. A personal success story. And a gift of radiant light. Now, how righteous is that?
