New Work: We Are Vandoren

Baptiste Herbin is among the artists featured in the campaign.

At Todd Allen Design, we always look forward to working on location with Vandoren. For some lucky creatives, it means a trip to France! For the rest of us, it means we get to marvel over gorgeous photos and video footage of Paris and the Mediterranean seacoast along the Var Region of southern France.

One of Vandoren's cane fields, overlooking the Mediterranian coast.

We consider it an honor and a privilege that Vandoren trusts TAD with their 100-year-old brand that spans three generations of the Van Doren family. In our latest work, we chose to build a community with our “We Are Vandoren” campaign that invites professional musicians, teachers, students and merchants to be part of this rich family heritage.

A full-spread ad featuring Bernard Van Doren.

The vibrant imagery and messaging of this campaign captures the essence of the people, places and products associated with the Vandoren brand in a way that transports you right into the sights, sounds and vibe of French culture.

Visit WeAreVandoren.com to see more of this current campaign.

New Work: Capturing the “Divine Moment”

Before he decided to change his life, Marcus weighed nearly 450 pounds and playing basketball seemed only a dream. Since contacting Team:Bariatrics, Marcus has lost 210 pounds, (that’s an NBA shooting guard!) and he’s back on the court, living the dream. Determined to help others actualize their own dreams, Marcus made a bold move by sharing his story and telling those still struggling with obesity, “It’s time to take your shot.”

Todd Allen Design teamed up with Overdun Productions to shoot this :60 TV spot at Rockne Memorial Gym on the campus of Notre Dame. Excited about the natural light this gymnasium offered, the entire crew was especially delighted when an amazing amount of light began pouring through the windows halfway through the shoot.

“We could not have planned it any better. Some of the crew called it ‘God Light.’ Guess that's a perk of shooting at Notre Dame,” TAD Creative Director Jeff Middaugh said.

You can witness this divine moment for yourself at the :30 mark, when Marcus begins to talk about Team:Bariatrics and how they helped change his life. The light continues to get brighter throughout the remainder of the shoot.

Seriously! Indiana. Basketball. Newt Rockne Memorial Gymnasium. Notre Dame campus. A personal success story. And a gift of radiant light. Now, how righteous is that?

Meet Our New Wordsmith

Everyone, this is Jen. Jen, this is everyone.

Say 'Hi' to the New Guy

Allow me to introduce Aaron. Aaron is our newest designer.

New Work for Vandoren

New Work for Vandoren

True. Celebration!

Why are these people smiling? Because they all beat cancer. Now, that's something to smile about.

Every year, the Goshen Center for Cancer Care gathers together all of their alumni for a big celebration of life. A family reunion of sorts.

They bring in celebrity speakers, exchange words of encouragement, and give thanks for another successful trip around the sun.

As part of this event, TAD puts together a video presentation in which a handful of Cancer Center alumni recount their fight with the Big C. The group you see here is this year's crop of success stories.

The fight is never easy, but in nearly every interview we've ever given, they've always told us how it made them a better person. Nothing brings your life into such sharp focus as the threat of it being taken away. That renewed focus is never anything short of inspiring.